About EveryStory

EveryStory is a technology platform that streamlines the creation of personalized digital stories with the goal of being the first company to successfully deliver Reminiscence Therapy (RT) as a Digital Therapeutic. RT is a proven treatment to reduce anxiety and improve overall quality of life in patients with Alzheimer’s and Dementia (ADOD) but RT is presently not scalable. The company is working with a major US university to run a clinical trial showing that EveryStory is an effective delivery of Reminiscence Therapy for anxiety reduction and improved quality of life in a digital manner.

Management Team:


Edward Cox, CEO

Edward Cox has served as our President and Chief Executive Officer and Chairman of the Company’s Board of Directors since February, 2015. Prior to that, he served as a Vice President and executive officer of Apricus Biosciences, Inc., a publicly traded company, since December 2009, in the roles of Commercial Development, Business Development, Investor Relations, and Corporate Development.  Mr. Cox served as the President, Director and Secretary of Bio-Quant, Inc. from January 2007 until BioQuant’s merger with NexMed, Inc., which was renamed Apricus Biosciences.  Prior to 2007, Mr. Cox previously served as an executive or board member of both public and private companies in the areas of Healthcare, Life Science, Technology and Resources. Mr. Cox holds a Master of Science in Management degree from the Warrington College of Business Administration at the University of Florida.


Dave Keene, Founder & CTO

David Keene, Founder, Chief Technology Officer and a member of the Company’s Board of Directors, is a veteran of the video game industry who has specialized in commerce and content delivery. Prior to founding EveryStory, from 2010 to 2013, Mr. Keene served as Chief Architect – Commerce Platform for Trion Worlds, Inc. (fka Trion World Networks, Inc.). At Trion, Mr. Keene led a group of senior engineers through the design and architecture process to create an innovative, world class commerce platform. Mr. Keene also created a high capability MTX platform that supported complex promotions, asymmetrical subscriptions, multiple game-specific currencies and robust reporting. While at Trion Mr. Keene also had direct management responsibility over the quality assurance engineering team that created a third party order testing platform (custom DSL) for fully automated testing on all development. Prior to Trion, from 2006 to 2010, Mr. Keene served as Senior Architect – PlayStation Network for Sony Network Entertainment (“SNE”). While at SNE, Mr. Keene managed integrations with multiple SNE global partner groups, added search to the PlayStation Network (“PSN”) through soir/lucene, implemented an innovative recommendation system that avoided IP risk exposure. Mr. Keene also defined and led development guidance for the VERSA API, a RESTful api for next-gen PSN products and the Sony Qriosity video service. Prior to SNE, from 2004 to 2006, Mr. Keene served as a Senior Engineer at Sony Online Entertainment, where he worked supported the launch of several massively multiplayer online games (“MMOs”) including EverQuest II. Prior to that, from 2001 to 2004, Mr. Keene served as an independent software consultant and as a Senior Database Engineer for Shea Homes, a California-based home builder.


Larry Morgan, Board of Directors

Larry Morgan joined the everyStory board of directors and brings over 25 years of global experience in the telecom, IT services, and enterprise restructuring.  Mr. Morgan is currently President and CEO of The Noble Group, a consulting firm that advises early stage companies on growth strategies and advises the managements of seasoned companies regarding exit strategies. He is an active investor with Vertical Venture Partners, Tech Coast Angels and OurCrowd. He is on the investment committee for the Triton Fund and serves as the Executive Entrepreneur in Residence for UCSD.  After receiving his Bachelors and Masters degrees from Villanova University, Mr. Morgan forged a distinguished career with some of the leading IT, data and global telecommunications organizations. Before moving overseas where he led many corporate expansion initiatives and built new multi-million dollar businesses around the world, he successfully completed the Executive Management Program at (USC) the University of Southern California.


Bill Kuncz, Chief Financial Advisor

Bill Kuncz has served as EveryStory’s Chief Financial Advisor since October 2015.  As part of his role, Mr. Kuncz is helping the Company put in place a permanent accounting and finance staff. Mr Kuncz is a results-oriented financial and operations executive with over 18 years of successful CFO leadership experience in both launching start-ups to achieve market proven success and building profitable high growth companies in technology, wireless, direct to consumer goods, international engineering services, manufacturing and semiconductors.  In April 2016 Bill joined Everyone Counts, the global technology leader in election modernization, as Chief Financial Officer and VP of Finance and Administration. Previously he served as CFO, Vice President of Finance, and Secretary of GreatCall from December 2006 until August 2015.  GreatCall is the creator of the Jitterbug cell phone, a simple mobile device aimed at senior citizens.  When he joined, GreatCall had fewer than 20 employees, was just going to market and had yet to obtain outside financing.  His leadership contributions helped produce 34 consecutive quarters of growth in revenue and gross margin, most recent annual revenue of over $230M, and an organization size of over 1,000 employees.  He was the winner of the 2009 San Diego CFO of the Year Award in the Small to Medium Business category.  Prior to that he served as CFO, Vice President and Secretary of Vertical Circuits, Inc., a global supplier of semiconductor and electronic products and services to worldwide commercial, aerospace and military customers, where he managed all aspects of the company’s financial, legal and administrative functions.  Mr. Kuncz also held senior positions in financial and operations management at PMC-Sierra Corporation, a publicly traded semiconductor manufacturer.  Prior to joining PMC-Sierra, he held investment management positions at Paine Webber and Merrill Lynch.  Mr. Kuncz holds an MBA from Santa Clara University, and a Bachelor of Economics from the University of Michigan.

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